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Demand and Desire

We aim to raise the overall standards of industrial design through developing products that reflect the strong tradition of Unique design.

• We study the market and the consumers in order to advise our clients with the best positioning in a competitive market.
• We make research and audits in order to reveal our clients’ brand identity.
• We design solutions that will support our strategies and will show our clients’ difference that makes them distinct.


Philosophy as a guide to move forward into success

We are your partner and not just an agency. At UNIQUE, we measure our success with yours. Our strategies and our design solutions aim to support our clients in their development. Professionalism and conviction fuel our creativity. We adopt international standard processes to lead our creative work. And as good ideas also come from enthusiasm, we adopt a different working environment that promotes an open exchange of ideas between you and us. We make sure that we know what we are talking about.

By keeping updated with the market, the different industries and the evolution of the Vietnamese society -- we make our expertise meet our clients’ goals.


Smiling or not, we always focus on our clients’ success. Get familiar with the UNIQUE team’s different personalities.


Expertise that support your brand whatever your needs

To create your identity, renew it, launch or develop your brand, you may need to communicate using several media. That is why we have integrated multi-expertise: from logo design to packaging,from CVI to interior design, we can support you on all platforms that will catch the attention of your audience.


Strategies that fit with your industry

Each industry has its own specificities. While some industries are just emerging, some are facing tough competition. So, in terms of branding, the needs within these different industries are not the same.

Our design solutions depend on a good brand strategy and this in turn depends on a good knowledge of the society and the consumer’s expectations. That’s why, at UNIQUE, market studies, context analysis, marketing research are essential parts of the creative process.


A proven project methodology

Our tried and tested project approach ensures that all creative work is delivered smoothly and achieves its objectives. Beginning with the initial commission, our methodology covers all aspects of the delivery right through to measurement, evaluation and building on the success.

01.Client Meeting

Before our meeting we will supply you with a Creative Brief to fill out. This brief will prepare us for our initial meeting, familiarizing us with you and your project. It saves time and money. We aim for a lasting positive relationship enabling us to to create the unique vision that you deserve.


Gaining insight into your company reveals your message, your target. We investigate your competitors, research market trends and study consumer psychographics.


From initial strategy to final delivery our process remains the same understand + connect + express. Envisioning is the technical previewing of what to expect. From frameworks to mock-ups, envisioning allows us to translate what is in our minds into a tangible solution.

04. Action

After immersing ourselves into the details of your company, your brand, your target, we move into the most important phase, implementation. What should you expect from us? Simple. High-quality work, on-time and in-budget.


Brand Identity System

Strategically led brand creation, development and management

We create, nurture and develop brands to realise their potential. Our strategic approach helps our clients to get the most from their most precious asset.

Building brands strategically

We advise on brand strategy in order to help our clients maximize their brand’s values in a competitive marketplace. We build their brands effectively and strategically without losing sight of where they’ve come from.

Brand identities

Our brand identities are communicative and effective. We develop logos and identity systems that deliver their message in any environment. Our brand guidelines enable consistent implementation wherever, and however, a brand appears.

Digital brand strategy

The digital environment requires a new approach to brand strategy. Social technologies have enabled consumers to define what brands stand for. We advise on how to exploit this by helping our clients to listen and converse with their consumers online.

Brand generation

We create successful brands that resonate with their target audience. We work with our clients to define their proposition and then put in place a structure for the brand to endure. Our work covers the identity, the name itself and the ongoing implementation.

Brand guardianship

Your brand is your most precious asset and it needs looking after. We help clients manage their brands and ensure that brand identity frameworks and brand architecture are implemented consistently and faithfully.

Brand language

We offer copywriting, verbal branding, tone-of-voice and naming. The words that brands use to communicate their message deserve careful consideration because they are integral to the commercial result.


Website Design & Build

Stunning looks and heavyweight functionality. Web design that works

Unique Design develops powerful, results driven websites that are built to perform. Our websites are beautiful to look at, a delight to use and accessible to anybody.

Web design without compromise

Our websites combine stunning looks and serious functionality. Every site we build is designed according to the latest standards in order to deliver a product that is polished and highly effective. We consider your goals at every stage so that your site achieves all of your commercial objectives.

Always accessible, always usable

We feel passionately that websites should be accessible across all platforms and browsers. We only adopt principles that enable your site to be seen by the maximum possible number of your consumers. We never compromise on usability and we plan and test our sites rigorously.

Unlimited functionality

As part of our Über Systems, we build intuitive Content Management systems that give you complete control of your website. Because every CMS we build is bespoke, we will never tell you that you can’t have a particular piece of functionality. Your CMS will be tailored to meet your exact needs

Bespoke Content Management Systems

Good copy is integral to successful design. Our words work as hard as our visuals in impactfully delivering our clients’ messages on and offline. Our copy is always engaging, relevant to its context and highly targeted.

SEO as standard

We have a proven track record in delivering sites that top the natural search rankings. Our website code, content, architecture, links and design are optimised to deliver the highest possible search engine performance, ensuring your target market can find your site quickly and easily.

Future proof and scalable

Your website will be built to last. We design every site to be future proof and scalable in order to allow you to add functionality whenever your business requires it. And because we use the latest standards of accessibility, we can be sure your site will work in all future browsers as well as existing ones.


Engaging visual communications for high-end brands

Primeum graphic design that delivers result. Beautiful.

Graphic design is at the core of everything we do. We deliver innovative creative solutions designed to engage, excite and inspire. Our design work is always strategically led and focussed on communicating our clients’ unique messages.

A commercial approach

Our design always looks good, but never just for the sake of it. Everything we create has a specific commercial purpose and is designed to deliver tangible results. We assign Key Performance Indicators wherever possible so we can evaluate how each piece of work achieves our clients’ goals.

Design for all media

We design identities, print and digital communications but follow the same rigorous process throughout. Our work is always specific to its environment and exploits the unique opportunities each medium provides. Our print is striking and tactile whilst our digital communications combine a crafted aesthetic with intuitive, usable interfaces.

An eye for luxury

Premium, high-end and luxury brands require a specialist approach. Our experience working for luxury brands across a range of sectors has given us an intuitive understanding of how to communicate these values visually, both in print and online.

Message-rich copywriting

Good copy is integral to successful design. Our words work as hard as our visuals in impactfully delivering our clients’ messages on and offline. Our copy is always engaging, relevant to its context and highly targeted.


Uber System

Powerful and intuitive back-ends with unlimited potential

Unique Design develops powerful, results driven websites that are built to perform. Our websites are beautiful to look at, a delight to use and accessible to anybody.

A bespoke business system

Every Über System is unique and is created specifically to accommodate precise business needs. Because each system is based on a series of tried and tested modules, we can deliver a staggeringly powerful solution at an affordable price, without having to compromise on functionality.

Customised CRMs

All our Über Systems include the ability to compile, maintain and search a database of contacts and customers and categorise by contact type. They provide immediate access to customers’ details, order history and the ability to add comments as desired.

Streamlined order processing

Our e-commerce Über Systems contain an order processing module designed to dramatically streamline your existing processes. Easily process all incoming orders, generate branded invoices and despatch notes, and track every order.

One place to store all digital assets

Our unique asset libraries provide the ability to index all digital assets including product photography, product colour icons, promotional banners, company logos, videos, PDFs and any other relevant files. These are then instantly accessible from the Über System.

A flexible, intuitive CMS

Our Über Systems contain a powerful and intuitive Contact Management System. Every CMS is customised specifically for the website it controls to make updating all types of content, from copy through to video, as easy as possible.

A powerful digital marketing solution

A Digital Marketing Suite will gives our clients the tools to communicate with their customers simply, efficiently and cost-effectively. We will provide the ability to manage newsletters, create e-vouchers, promotions and competitions and the tools to manage blogs and social communities.

Streamlined order processing

Our e-commerce Über Systems contain an order processing module designed to dramatically streamline your existing processes. Easily process all incoming orders, generate branded invoices and despatch notes, and track every order.

In-depth and up-to-the-minute reporting

Our reporting suites provide instant access bespoke reports. Our clients can interrogate their data in real time, monitor business performance and make informed decisions. Data is displayed graphically and can be exported to a variety of formats.


Marketing Online

Digital marketing that drives traffic and sales

We deliver creative digital marketing solutions, from HTML email campaigns and banner ads to social media, that realise tangible business benefits.

An integrated approach

We work with our clients to define and deliver online objectives through Email Campaigns, Banner Advertising, Search Marketing, Social Technologies and more. We understand that not every technique is right for every brand and advise on the best approach to fit a brand’s positioning.

Proven success in search marketing

Every website we create is built to achieve exceptional natural search results. We deliver a meticulously considered website architecture and then optimise keyword density, meta content, headings, alt tags and the code itself. Our Über Systems enable our clients to further optimise pages themselves.

Compelling HTML Email campaigns

Our email campaigns deliver powerful results. We design, build and send beautiful HTML emails that are extensively tested to display on all email clients and browsers. Every email we send is personalised and tracked enabling you to monitor the success of each communication.

Banner ads, viral marketing and more

Unique Design produces banner ad campaigns and viral content that delivers high volumes of relevant click-throughs. All creative is devised to deliver maximum return on investment in a crowded environment. We can also manage and deliver SMS and MMS campaigns.

Expert advice on social technologies

Social technologies such as blogs, social networks and online communities represent an opportunity to revolutionise the way you interact with your consumers. Our knowledge of developing trends enables us to advise on the most suitable platforms and develop solutions accordingly.

Always looking to the future

We track web trends obsessively to ensure we are always at the forefront of the digital environment. We advise on the latest developments to make sure our clients are always in the position to exploit emerging platforms and technologies.

Your Dream Is Our Passion
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If you have a project you’d like to discuss please give us as much detail as you can and we’ll get back to you by the next working day.

MAP & direction


Head Office

Fimexco Building, 6th Floor
231-233 Le Thanh Ton Street, District 1
Tel : (848) 6255 6618
Fax : (848) 6255 6604

Corporate Office

Hado Building, 7th Floor
08 Cao Dat St, Le Dai Hanh Ward, Hai Ba Trung Dist
Hanoi City, Vietnam.
Tel: (844) 3974 9293 - (844) 3974 9234
Fax: (844) 3974 9295


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