Building brands strategically

We advise on brand strategy in order to help our clients maximize their brand’s values in a competitive marketplace. We build their brands effectively and strategically without losing sight of where they’ve come from.

Brand identities

Our brand identities are communicative and effective. We develop logos and identity systems that deliver their message in any environment. Our brand guidelines enable consistent implementation wherever, and however, a brand appears.

Digital brand strategy

The digital environment requires a new approach to brand strategy. Social technologies have enabled consumers to define what brands stand for. We advise on how to exploit this by helping our clients to listen and converse with their consumers online.

Brand generation

We create successful brands that resonate with their target audience. We work with our clients to define their proposition and then put in place a structure for the brand to endure. Our work covers the identity, the name itself and the ongoing implementation.

Brand guardianship

Your brand is your most precious asset and it needs looking after. We help clients manage their brands and ensure that brand identity frameworks and brand architecture are implemented consistently and faithfully.

Brand language

We offer copywriting, verbal branding, tone-of-voice and naming. The words that brands use to communicate their message deserve careful consideration because they are integral to the commercial result.

Web design without compromise

Our websites combine stunning looks and serious functionality. Every site we build is designed according to the latest standards in order to deliver a product that is polished and highly effective. We consider your goals at every stage so that your site achieves all of your commercial objectives.

Always accessible, always usable

We feel passionately that websites should be accessible across all platforms and browsers. We only adopt principles that enable your site to be seen by the maximum possible number of your consumers. We never compromise on usability and we plan and test our sites rigorously.

Unlimited functionality

As part of our Über Systems, we build intuitive Content Management systems that give you complete control of your website. Because every CMS we build is bespoke, we will never tell you that you can’t have a particular piece of functionality. Your CMS will be tailored to meet your exact needs

Bespoke Content Management Systems

Good copy is integral to successful design. Our words work as hard as our visuals in impactfully delivering our clients’ messages on and offline. Our copy is always engaging, relevant to its context and highly targeted.

SEO as standard

We have a proven track record in delivering sites that top the natural search rankings. Our website code, content, architecture, links and design are optimised to deliver the highest possible search engine performance, ensuring your target market can find your site quickly and easily.

Future proof and scalable

Your website will be built to last. We design every site to be future proof and scalable in order to allow you to add functionality whenever your business requires it. And because we use the latest standards of accessibility, we can be sure your site will work in all future browsers as well as existing ones.

A bespoke business system

Every Über System is unique and is created specifically to accommodate precise business needs. Because each system is based on a series of tried and tested modules, we can deliver a staggeringly powerful solution at an affordable price, without having to compromise on functionality.

Customised CRMs

All our Über Systems include the ability to compile, maintain and search a database of contacts and customers and categorise by contact type. They provide immediate access to customers’ details, order history and the ability to add comments as desired.

Streamlined order processing

Our e-commerce Über Systems contain an order processing module designed to dramatically streamline your existing processes. Easily process all incoming orders, generate branded invoices and despatch notes, and track every order.

One place to store all digital assets

Our unique asset libraries provide the ability to index all digital assets including product photography, product colour icons, promotional banners, company logos, videos, PDFs and any other relevant files. These are then instantly accessible from the Über System.

A flexible, intuitive CMS

Our Über Systems contain a powerful and intuitive Contact Management System. Every CMS is customised specifically for the website it controls to make updating all types of content, from copy through to video, as easy as possible.

A powerful digital marketing solution

A Digital Marketing Suite will gives our clients the tools to communicate with their customers simply, efficiently and cost-effectively. We will provide the ability to manage newsletters, create e-vouchers, promotions and competitions and the tools to manage blogs and social communities.

Streamlined order processing

Our e-commerce Über Systems contain an order processing module designed to dramatically streamline your existing processes. Easily process all incoming orders, generate branded invoices and despatch notes, and track every order.

In-depth and up-to-the-minute reporting

Our reporting suites provide instant access bespoke reports. Our clients can interrogate their data in real time, monitor business performance and make informed decisions. Data is displayed graphically and can be exported to a variety of formats.

An integrated approach

We work with our clients to define and deliver online objectives through Email Campaigns, Banner Advertising, Search Marketing, Social Technologies and more. We understand that not every technique is right for every brand and advise on the best approach to fit a brand’s positioning.

Proven success in search marketing

Every website we create is built to achieve exceptional natural search results. We deliver a meticulously considered website architecture and then optimise keyword density, meta content, headings, alt tags and the code itself. Our Über Systems enable our clients to further optimise pages themselves.

Compelling HTML Email campaigns

Our email campaigns deliver powerful results. We design, build and send beautiful HTML emails that are extensively tested to display on all email clients and browsers. Every email we send is personalised and tracked enabling you to monitor the success of each communication.

Banner ads, viral marketing and more

Unique Design produces banner ad campaigns and viral content that delivers high volumes of relevant click-throughs. All creative is devised to deliver maximum return on investment in a crowded environment. We can also manage and deliver SMS and MMS campaigns.

Expert advice on social technologies

Social technologies such as blogs, social networks and online communities represent an opportunity to revolutionise the way you interact with your consumers. Our knowledge of developing trends enables us to advise on the most suitable platforms and develop solutions accordingly.

Always looking to the future

We track web trends obsessively to ensure we are always at the forefront of the digital environment. We advise on the latest developments to make sure our clients are always in the position to exploit emerging platforms and technologies.